A few days ago, we found out that another High Street retailer “New Look” is having to restructure its business closing 60 stores. This comes off the back of recent similar announcements from M&S, House of Fraser, Maplin and Jones Bootmakers. Even discount chains like Poundworld, TJ Hughes and The Original factory Shop are in trouble.
Recent history has seen the loss of BHS, Stead and Simpson, Famous Footwear, Brantano, Woolworths and many more.
Briggs has been trading since 1863 and has seen its fair share of ups and downs. This is why we value each and every customer and each and every sale. We don’t sell online because we believe you cannot fit shoes over the internet or form a lasting relationship with a customer through cyberspace.
So we try and do things differently. We greet everyone as they visit our store and we thank them as they leave whether they have purchased or not. We try and make our shop a warm, welcoming place. We offer assistance to everyone should they require it. We welcome their 4 legged friends, give them a bowl of water and a cuddle. We decorate our shop regularly to keep it looking smart, we pick litter up each morning and put flowers outside in the Summer.
We employ local people, support local charities and participate in the organisations that exist for the betterment of Morecambe and district.
It seems to be working. In times when many famous brands are closing stores, Briggs is growing. However, we never take it for granted and are grateful every time someone supports our family business.
A huge thank you to all those who keep us going through their patronage. We are overwhelmed.